Gamification For Employee Engagement - All You Need To Know - Centrical (2023)

Today’s enterprise faces many business challenges, especially in these times of uncertainty. Chief among these challenges is low employee engagement, which culminates in slumping performance and revenue, and soaring attrition rates. In recent years. organizations seeking solutions to these challenges have increasingly turned to gamification for employee engagement.

But what is gamification, and will it work for employee engagement? And will an employee gamification platform benefit your enterprise?

In short, yes. A resounding yes.

Gamification has been utilized for decades (even before the digital era) to change and reward behaviors that, engage employees and boost performance – with solid results. In today’s entry to the Centrical Blog, we’ll cover what gamification is, its impact on employee engagement, best practices when implementing an employee gamification platform, and how Centrical can help.

Gamification for employee engagement explained

“Gamification” might be a new term to some. But fear not—we’re not suggesting that employees spend time on their Nintendo Switch or mobile games during the workday! The concept of gamification for employee engagement is this: it is simply the application of game mechanics (e.g., scoring, leaderboards, competition, rewards, recognition, etc.) to non-game contexts, such as work or study. Through these elements, gamification builds employee engagement by tapping into intrinsic and extrinsic motivation while increasing the retention of both explicit and tacit knowledge.

By making gamification part of the daily flow of work, enterprises can encourage and reinforce behaviors that keep their employees engaged while building morale and camaraderie, boosting performance, and decreasing attrition.

Examples of employee engagement gamification

We’ve just covered the basics of gamification for engagement. You might be wondering about real-life examples of employee gamification. Below are a few examples:

(Video) Gamification for Employee Engagement


One of the basic tenets of gamification, leaderboards tap into the aspect of (friendly) competition. By providing a scored and visual assessment of where colleagues stand in relation to one another in achieving a goal, employees are much more motivated to achieve these goals and pass their coworkers on the leaderboard.

Progress Bars

Providing interactive visuals and enabling employees to track their own progress helps them see where they are and determine what they need to do to reach their goals. When employees can clearly see that they are making true progress towards a goal, they are much more engaged and productive (and may work to meet their goals sooner!).

Onboarding, Training, and Learning

Gamified and interactive onboarding and training are more engaging than traditional methods and consist of point-based learning modules and quizzes (often incorporating visual elements such as infographics and images, as well as auditory aspects to accompany the text.) Gamified learning helps employees determine their progress and areas of improvement and offers inclusivity across learning types.

Community Interaction

(Video) Supercharge Employee Performance and Engagement with Centrical

Employees should have a forum to interact positively with one another, and having a social element that allows likes, shout-outs, and other positive notes should be part of an employee gamification platform. (This is especially important for remote/hybrid employees to feel better connected to and engaged with the company and their team.)

Swag and Status Symbols

To follow up on the social aspect, one important must-do element of gamification for employee engagement is badging and achievements. This provides a highly visible proof of an employee’s efforts and achievements, leveling up, and in short, bragging rights that can keep that employee engaged and motivate others.


One of the major goals of gamification for employee engagement is to change behavior and positively reinforce that behavior for desired outcomes. Offering recognition to employees is a surefire way to do just that. When an employee achieves a goal or another accomplishment, giving a reward or even a shout-out will help ensure those behaviors are repeated, and that employees stay engaged and on track.

How does gamification impact employee engagement?

Implementing an employee gamification platform provides a fun and intuitive approach to work and meeting goals, and gamification has been proven to have a tremendously positive impact on engagement, potentially boosting employee engagement by 48%.

Increased Motivation: Human motivations fall into two categories: intrinsic and extrinsic. Intrinsic motivation is internal and applies to, for instance, beating one’s own score and building progress and knowledge. Extrinsic motivation might take the form of beating team members’ scores, seeking badges, recognition, and real-life prizes. By competing against team members, as well as their own personal best, gamification boosts employee engagement and performance by tapping into these motivators.

(Video) Centrical Overview - Top Features, Pros & Cons, and Alternatives

More Interest in Continual Learning: Gamifying the learning and development process has proven highly effective; according to one Centrical client, 31% of their sales partners logged in for learning at least once a week, and the company saw a 50x higher learning module completion rate. (And consider this: 80% of U.S. workers believe that game-based learning is more engaging and 83% of those surveyed reported that gamified training increases motivation at work.)

Making Remote Employees Feel Less Remote: Remote and hybrid work models are here to stay, and it is imperative that employees feel engaged with your company and their colleagues. Gamification is an excellent tool for fostering connections between remote employees and their managers and teams, as well as keeping employees updated on company news, various aspects of their roles, and more.

Also consider the following statistics, courtesy of the survey we cited above:

  • 72% of employees surveyed reported that they are motivated to work harder with gamification
  • When it comes to energy levels, 71% of employees believe that gamification increased their energy
  • Enterprises can increase company productivity by up to 50% and employee engagement by 60% with gamification
  • 88% of survey respondents credited gamification with making them happier at work
  • Finally, gamification isn’t just for the younger folks – 97% of workers 45 years of age and older report that gamification would improve work for them

Benefits of gamification for employee engagement

When employees are engaged, that means they are motivated, knowledgeable, and probably enjoying their work. When implementing an employee gamification platform to increase employee engagement, the enterprise will see a host of benefits, including (but certainly not limited to):

  • Improved customer support and retention
  • Increased employee performance
  • Higher sales
  • Better teamwork
  • Higher enterprise revenue
  • Reduced turnover and absenteeism
  • Improved corporate culture

Best practices when implementing employee engagement gamification

As you’ve just read, gamification has a tremendous impact on employee engagement, and engaged employees deliver incredible benefits to the enterprise. To reap these benefits, you must take the right approach – below are a few getting-started considerations when implementing an employee gamification platform:

  1. Remember the goal. Gamification for engagement is intended to change behavior, which means that you will want to tap into both intrinsic and extrinsic motivation and should factor heavily into the design of the employee gamification platform.
  2. Gamification should be meaningful. Getting points or badges for basic tasks might seem fun at first, but the novelty (and employee engagement) will soon wear off. Rewards and achievements should be tied to a bona fide effort, and reflect the effort and skill applied.
  3. Go beyond the basics. Leaderboards, points, and badges are the most commonly used game mechanics, but your design cannot stop there. Incorporate elements that cover both intrinsic and extrinsic motivation. Some employee gamification ideas include stories and narratives, progress bars, challenges and missions, status symbols, social interaction, and more.
  4. Communicate, communicate, communicate. For a successful gamification program, ensure that you fully communicate to employees that the platform is in place, that they are familiar with the features and mechanics, know how to use the platform, and know to visit daily for learning, performance overviews, leaderboard activity, etc.

Centrical solutions for driving employee engagement via gamification

Since 2013, Centrical has partnered with enterprises across industries to change the game when it comes to employee engagement and retention. Below is a brief overview of what we deliver:

Holistic, Meaningful Gamification


The Centrical platform promotes personal progress and connectedness between employees and their teams by creating a sense of accomplishment and friendly competition, helping to engage, motivate, and retain employees.

Better Learning Through Microlearning

“Bite-sized” training modules delivered as part of the flow of work enable employees to build their knowledge and skills in just a few minutes a day and retain that knowledge better than they would with traditional learning methods.

Real-time Performance Insights

Centrical helps empower and engage employees by providing clarity on goals and instant feedback on progress. This feedback prompts microlearning modules based on performance gaps and growth opportunities.

Personalized, AI-Powered Coaching

The days of digging through spreadsheets to prepare for coaching sessions are over. Daily AI-powered performance insights and guided actions enable meaningful conversations and a continuous feedback loop.

(Video) Centrical - Employee-Centric Success Platform

Key Takeaways

There you have it – a brief overview of gamification, how gamification affects employee engagement and a few best practices. Below are a few items to keep in mind:

  • Gamification isn’t a mere buzzword or passing trend. Applying gamification to boost engagement has been a practice for the past several decades, with proven results.
  • There are ample areas for enterprises to apply a gamified approach as part of the employee workflow, including onboarding, learning and development, and coaching.
  • Enterprises as a whole benefit from highly engaged employees. Engaged employees are higher performers, more productive, and tend to stay with their companies longer than those who are not engaged.
  • To fully benefit from an employee gamification platform, take a meaningful approach that delivers elements that go beyond leaderboards and badges.

Are YOU ready to change the employee engagement game at your enterprise? Get started today by watching Centrical in action or scheduling a brief demo and personal consultation.


How does Centrical work? ›

Centrical's AI leverages multiple data sources — real-time performance data, manager feedback, and more — to create personalized, performance-driven learning paths that create measurable business impact from onboarding and beyond. “Employees' engagement in the learning process is amazing.”

What is an example of gamification for employees? ›

Common gamification techniques in HR include leaderboards, reward systems, online games, challenges, quizzes, and hackathons. HR managers modify these techniques depending on the context and purpose.

How do you gamify employee experience? ›

Gamification and Employee Experience: how to engage employees
  1. opportunities to carry out a variety of processes in the form of games.
  2. internal corporate interactions will be easier and faster.
  3. employees will be able to keep track of their objectives.
  4. setting learning and performance objectives will be easier;
May 20, 2022

What are the five engagement strategies? ›

5 Learner Engagement Strategies That Work
  • Understand the needs and skills of your learners. ...
  • Use personalization. ...
  • Be open to communication and feedback. ...
  • Use interactivity. ...
  • Overcome the barriers to engagement with a robust LMS.

What is gamification in HR for employee engagement? ›

Gamification is the integration of games or game-like elements into business processes to boost employee participation and engagement. Gamification applies the same principles which attract people to recreational games such as football, chess, or Minecraft to the workplace.

How do you give Kudos in Centrical? ›

Kudos are an addition to the social capabilities in the Gameffective platform. Sending Kudos from user to user – can be done within the leaderboard (see the thumbs up icon, note that kudos can be capped per user, to avoid abuse).

Who owns Centrical? ›

Gal Rimon. Gal founded Centrical (previously GamEffective) in 2013, with the vision of helping companies empower their employees' performance, making them the center of business success. Prior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence.

What is Centrical app? ›

Centrical is a holistic employee engagement and real-time performance management platform for Enterprise companies with a 1,000 employees or more. The Centrical app for Teams integrates its capabilities with Microsoft Teams.

What are three elements of gamification? ›

Gamification is the application of game-playing elements to another type of activity. Common gamification elements include points, timers, badges, and leaderboards.

What are two types of gamification? ›

The two gamification types, content and structural, function differently, but both still provide advantages to learning.

How do you engage employees in a fun way? ›

20 employee engagement ideas
  1. Go to a sporting event or new brewery in town as a company outing.
  2. Order pizza for the whole company on a Friday.
  3. Go paintballing or bowling.
  4. Visit an escape room.
  5. Host a scavenger hunt.
  6. Bring in a cool speaker for a lunch-and-learn.
Feb 21, 2023

How do you engage employees in fun activities? ›

You discovered our list of fun employee engagement activities.
10. C-suite meet and greets
  1. Small group lunches.
  2. Video game playing sessions.
  3. Virtual coffee breaks.
  4. Town halls or focus groups.
  5. Informal interviews where parties answer icebreaker questions.
  6. Strolls around the office or the block.
  7. Open office hours.
Sep 27, 2022

What are the three C's of employee engagement? ›

3Cs of employee engagement: Career, competence and care.

What are the 4 pillars of engagement? ›

The study lists four “key pillars” of employee engagement: Connection, meaning, impact and appreciation. Employees want to feel connected to their colleagues and managers, to feel their work has meaning and impact on the company, and to be appreciated for the work they do.

What are the 3 P's of engaged life? ›

3P's for Successful Life, “Purpose, Passion, and Patience”.

What are the key elements of gamification? ›

Common gamification design principles include: goals and challenges, personalization, rapid feedback, visible feedback, freedom of choice, freedom to fail and social engagement [9].

How is gamification used to recruit potential employees? ›

Gamification in recruitment is the use of interactive gaming to recreate job-like experiences and scenarios in a virtual environment to engage and assess candidates. Users usually compete in the same or similar games, and those who perform best go through to the next hiring step.

How does gamification improve teamwork? ›

Gamification is also about adding engaging, fun and interactive features to increase work motivation and enhance learning. You can implement gamification in the workplace with a modern training platform and teamwork activities. This will result in much better productivity, collaboration, and employee retention.

How do you reward high performing teams? ›

If your team is celebrating a big accomplishment, consider rewarding them with a special event like taking the department out to a nice restaurant for lunch. Or do something fun like going to an escape room, playing golf or taking them out to a sporting event or an amusement park.

What to write while giving kudos? ›

4 Kudos examples for large businesses
  • "You are so good at being the first one in every morning! Your positive attitude makes my day!" ...
  • "Excellent work on that appreciation letter! You add so much to the management team." ...
  • "I absolutely love your email templates. ...
  • "Wow!
Oct 31, 2021

What do you write on a Kudos card? ›

Kudos to your dedication! Your attention to detail at work makes you more unique. Keep up the good work. You and your work always stood by the expectations and have a meaningful contribution to the company's success.

Who is the CEO of Centrical? ›

Gal Rimon | Founder and CEO - Centrical | Forbes Councils.

What is gamification used for? ›

Gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or business' intranet to increase participation. The goal of gamification is to engage with consumers, employees and partners to inspire collaborate, share and interact.

What is gamification fitness app? ›

Fitness gamification is the addition of gamelike elements to fitness tasks like daily workouts, exercise routines and strength training. Gamified fitness is often achieved using fitness tracking apps like pedometers or rep-counters that track progress and reward users for reaching goals and milestones.

What are the 8 core drives of gamification? ›

The 8 core drives behind great classroom gamification
  • Epic Meaning & Calling. ...
  • 2. Development & Accomplishment. ...
  • Empowerment of Creativity & Feedback. ...
  • Ownership & Possession. ...
  • Social Influence & Relatedness. ...
  • Scarcity & Impatience. ...
  • Unpredictability & Curiosity. ...
  • Loss & Avoidance.
Sep 21, 2018

What are the 4 essential elements of a game? ›

There are 4 elements of game mechanics: quantity, spatial, state, and action. The following chart defines each of them and provides some examples of each. After the chart is an application of the framework using 2D Mario games. Any given mechanic can (and most likely will) be made up of more than one element.

What are the three basics of game theory? ›

The games studied in game theory are well-defined mathematical objects. To be fully defined, a game must specify the following elements: the players of the game, the information and actions available to each player at each decision point, and the payoffs for each outcome.

What is a real life example of gamification? ›

Our top 7 examples of gamification include Headspace, KFC, Under Armour, M&Ms, Starbucks, Nike, & Duolingo. All 7 examples illustrate how gamification can transform loyalty programs, exercise, learning, & marketing into something much greater. The Gamification examples in this list include: Headspace.

What are gamification principles? ›

Gamification principles from game design

(Basically, it is making any experience more game-like.) This includes using game elements such as: Story or narrative. Create a story around what players are doing to give them a reason to care. Moving the story forward can be a strong motivation to continue.

What are the 4 game categories? ›

Categories of Games

The model can be applied to four categories to games. These categories are: Target Games, Net/Wall Games, Striking/Fielding Games and Invasion games.

Is kahoot a gamification? ›

Introduction: Gamification of learning is a novel pedagogical approach in education, and Kahoot is one of the game-based learning platforms widely used for formative assessments in real-time.

What is another word for gamification? ›

Educational games, infotainment, and serious games are all similar (or proposed replacement) terms for gamified learning or training.

What are the 5 C's of onboarding? ›

These components provide the best onboarding practices you can follow while hiring the latest staff into your workforce. The 5c's stand for compliance, clarification, culture, connections, and check back.

What are the 4 C's of onboarding? ›

Put the Four C's Into Action

If you can implement a system that ingrains compliance, clarification, culture, and connection into each of your new hires — and commit to it — your company will see a lot more success.

What are the 4 phases of onboarding? ›

4 Phases of Employee Onboarding
  • Phase 1: Preboarding. Once you've accepted your offer letter and you're starting off day one at a new job, there's a lot to learn. ...
  • Phase 2: Onboarding and welcoming new employees. ...
  • Phase 3: Training. ...
  • Phase 4: Transition to the new role.

What are 7 ways to engage employees with workplace procedures? ›

An organization's management and executive teams can use the following tips for engaging employees:
  • Provide the right tools. ...
  • Help employees network. ...
  • Show how work advances the company. ...
  • Create psychological safety. ...
  • Encourage employee wellness. ...
  • Develop an excellent employer brand. ...
  • Encourage employees to apply personal interests.
Jul 14, 2022

What is Google employee engagement strategy? ›

The Google Employee Engagement Strategy: Key Takeaways

Create an employee-first work experience. Engage employees by making them the architects of your ideas and initiatives. Set clear expectations, priorities, and goals. Be a leader that listens.

How do you bring employees together? ›

Easy Ways to Bring Your Employees Together
  1. Highlight Employees' Contributions to Company's Vision. ...
  2. Encourage Growth. ...
  3. Employees Need More Responsibilities, Not More Tasks. ...
  4. Communicate Consistently and Openly. ...
  5. Hire According to Your Company's Culture. ...
  6. Open Brainstorming Sessions. ...
  7. A Productive Office Space. ...
  8. Try To Be Inclusive.
Nov 11, 2021

What is an example of employee engagement program? ›

Good examples of employee engagement include employees showing up to work with a sense of purpose, a deep commitment to the organization, dedication to performing well, a collaborative attitude, good communication with co-workers and leaders, and the ability to give and receive feedback positively.

How can I make employee engagement fun? ›

20 employee engagement ideas
  1. Go to a sporting event or new brewery in town as a company outing.
  2. Order pizza for the whole company on a Friday.
  3. Go paintballing or bowling.
  4. Visit an escape room.
  5. Host a scavenger hunt.
  6. Bring in a cool speaker for a lunch-and-learn.
Feb 21, 2023

What is engagement in gamification? ›

It is about applying game-like mechanisms to a non-game context, to encourage your target audience to carry out certain behaviors and can be used in customer and employee engagement strategies. Businesses use gamification to work towards their business goals.

How do you gamify your team? ›

Creating a gamified to-do list for your team
  1. Identify your goals. Before you start gamifying your team's to-do list, it's important to identify your specific goals. ...
  2. Determine your metrics. ...
  3. Create a rewards system. ...
  4. Set up a leaderboard. ...
  5. Engage your team. ...
  6. Gamify tasks!

How do you build employee engagement culture? ›

10 Strategies to create a culture of engagement
  1. Allow employees to utilize their strengths. ...
  2. Create trust between senior leaders and employees. ...
  3. Talk about future company plans. ...
  4. Create tasks that challenge and interest employees. ...
  5. Value your people. ...
  6. Ask employees for feedback. ...
  7. Show appreciation.
Jun 16, 2022

What are the 4 types of engagement? ›

What are the 4 types of customer engagement? The four types of customer engagement are emotional, contextual, convenient, and social engagement.

What are the 6 examples of engagement? ›

As Donors: People who will contribute to your efforts. As Loyalists: People who are committed to seeing your effort succeed. As Happy Employees/Customers: People who are excited to be a part of your effort. As Volunteers: People who spend their free time supporting your effort.

What are some gamification techniques? ›

2. Gamification Techniques
  • 2.1. Points. Points are one of the most important parts of any gamified system. ...
  • 2.2. Badges. Badges are rewards granted to players when they accomplish distinctive progress within the game. ...
  • 2.3. Leaderboards. ...
  • 2.4. Challenges and Tasks. ...
  • 2.5. Levels. ...
  • 2.6. Feedback. ...
  • 2.7. Competition. ...
  • 2.8. Scarcity.

Why gamification in workplace is bad? ›

There are a number of reasons why employees may shy away from gamification in the workplace. One reason is that it can create a sense of competition among employees. This can lead to lower satisfaction and engagement, as people feel like they're constantly being compared to their coworkers.


1. Make learning on SuccessFactors LMS fun, actionable and everywhere with Centrical Pulse
2. How Webhelp Increases Employee Engagement and Satisfaction
3. Top 5 Gamification Softwares in 2021
4. Gamification – a useful development tool for agile HR practitioners?
5. #GamificationRoundtable: Gamification in Employee Engagement
(Games for Business)
6. Using the magic of gamification to drive productivity & sales | Webinar
Top Articles
Latest Posts
Article information

Author: Dong Thiel

Last Updated: 02/28/2023

Views: 6074

Rating: 4.9 / 5 (59 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Dong Thiel

Birthday: 2001-07-14

Address: 2865 Kasha Unions, West Corrinne, AK 05708-1071

Phone: +3512198379449

Job: Design Planner

Hobby: Graffiti, Foreign language learning, Gambling, Metalworking, Rowing, Sculling, Sewing

Introduction: My name is Dong Thiel, I am a brainy, happy, tasty, lively, splendid, talented, cooperative person who loves writing and wants to share my knowledge and understanding with you.