Company OKR Examples & Team Alignment - (2023)

Company Objectives act as your north star leading the way for your team. So, overarching Company Objectives should be the first ones you set. This focus is what departments and teams use to set their contributing OKRs.

On the company level, the Objective is all you need, don’t worry about setting Key Results. Key Results on the company level often turn into high-level KPIs, and there’s no value in repeating them here. Company Objectives move forward with the progress of Team OKRs.

Setting quarterly Company Objectives proves greater focus and better goal alignment. Annual Objectives tend to become too broad, high-level, and vague. However, if you do set an annual Objective, always define the quarterly focus areas for teams.

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(Video) How to Set Good OKRs With Examples

Company OKR Examples & Team Alignment - (1)
Improve customer retention to drive up revenue
  • PRODUCT OBJECTIVE: Improve our in-product onboarding% 1000
  • MARKETING OBJECTIVE: Target and improve enterprise MQLs for longer staying customers% 1000
  • CUSTOMER SUCCESS OBJECTIVE: Improve long-term relationships with our customers% 1000
Improve development and sales team workflow
  • Efficient bug reports increase by 10% % 100
  • Increase admin log ins in week 1 from 3 to 7 after team alignment sessionsadmin logins 73
  • Increase internal team satisfaction from 40% to 80% % 4040
Expand team knowledge for new mobile app development
  • Increase number of developers with certificates on mastering React from 3 to 6developers 63
  • Improve reporting dashboards to give 100% visibility across all teams% 10020
  • Develop and test 2 parts of mobile appnew parts 20
Develop top-tier data center to exceed market expectations
  • Reduce our digital carbon footprint by 30%% 300
  • Review and follow Uptime Institute's 4 tier standards for infrastructure% 1000
  • Research and implement a DCIM tool to ensure smooth success tool implemented 10
Revamp revenue growth model to focus on “helping buyers buy” instead of selling
  • Implement change management strategies to shift mindset from selling to helping buyers buystrategies 30
  • Assess and adapt the current new revenue growth model to buyer behavior by the end of the quarteradaption 10
  • Identify resource allocation required to implement new modelmodel(s) implemented -10
Improve earnings and implement cost control initiatives
  • Reduce operational costs and expenses by 25%% 250
  • Develop revenue forecast reports for the quarterreports 50
  • Identify areas to reduce costs and increase profit margins by 30%% increase 300
Reduce customer churn rate and improve retention to support revenue growth
  • Reduce churn rate of SaaS customers to less than 2% in the quarter% churn 27
  • Review customer experiences in quarterly meeting and introduce customer-first cultureexperiences reviewed 500
  • Develop customer relationship management strategy to improve retention rate by 5%% retention 50
Evaluate, organize, and improve information systems across departments
  • Audit the current information system used company-wide within 5 weeksaudit 10
  • Recommend 3 changes in 3 key departments to improve information systemschanges 30
  • Develop and implement a centralized information system and database by the end of the quarterdatabase 10
(Video) All You Need to Know to Launch OKRs Successfully - Weekdone November Live Webinar
Revamp IT budget for maximum efficiency while maintaining costs
  • Optimize IT spending budget and get approval for 3 projects with high priority projects 30
  • Provide 3 new IT budget updates and recommendations in key areas by end of the quarterupdates 30
  • Ensure department-level IT budget and technology costs are within 6% of overall annual budget% 60
Develop and implement a new program to improve information security
  • Conduct a security audit within 4 weeks to test performance of systemsaudit 10
  • Identify 3 vulnerability areas and implement an information security programprogram 10
  • Achieve industry-specific cybersecurity certification within three monthscertification 10
Build a superior Operations teams
  • Interview and hire an Operations Manager by the end of the monthnew hire 10
  • Develop the annual and quarterly IT strategies to align objectives of the operation team with other teams and the companystrategies 20
  • Ensure 100% of the team achieve Agile Certification by the end of the quarter% 1000
Improve alignment of quarterly marketing goals with the sales team
  • Develop and implement 2 workshops to increase alignment with the sales teamworkshops 20
  • Work with sales to define ICP, MQLs, and SQLs, and Identify scoring criteriacriteria identified 30
  • Conduct regular meetings with sales to achieve close rate of 30% of SQLs% close 300
Finish raising new capital for our growth needs
  • Achieve first to second VC meeting ratio of 40%% 400
  • Old investors reinvest a minimum of $6 million $ 0
  • Close an B-series funding round with a minimum of $10 million$ 0
Improve brand engagement initiatives to increase conversion rate
  • Develop content strategy and agree on 10 Initiatives for the quarterInitiatives 100
  • Identify 30 high priority accounts and develop engagement strategiesaccounts 300
  • Reduce spending by 30% across channels and marketing tactics% 300
Improve our new market opportunities decision making process
  • Analyze last new market entries and agree on 7 success criteriacriteria 70
  • Analyze and score at least 10 new market opportunities based on the success criteriaopportunities 100
  • Get confirmation from 2 outside company experts that the two top score market choices are the best onesconfirmations 20
Build a customer experience (CX) strategy to improve brand value
  • Evaluate and align CX strategy with the company’s value proposition% aligned 1000
  • Choose 3 CX tools to capture customer data and actionable insightsCX tools 30
  • Implement and ensure all team members are CX certifiedteam members 150
(Video) Top Five Common OKR Mistakes & How to Avoid Them
Understand the needs of our main customers to improve our relationships
  • Conduct phone interviews with 10 main clients to understand their preferencescalls 100
  • Based on the results comply an improvement plan that gets green light from 7 managersmanagers 70
  • Achieve agreement and satisfaction of all 10 main clientsclients 100
Become focused, aligned, and effective with OKRs and Weekdone
  • Achieve average weekly plans completion score of >60% across all teams% 610
  • Document key learnings through weekly team summaries for 13 weeksweeks 130
  • 90% of people confirm in a poll that they have a practical understanding of OKRs% 900
Expand to European markets successfully
  • Choose the top country for the launch and sign a contract with at least 5 resellersresellers 50
  • Achieve an average order value of 50kaverage order 500000
  • Work closely with resellers and sell out all first orders within 14 (maximum 21) days% 1000

Operations OKR Examples for Processes

Improve internal document management system
  • All 7 teams agree and implement folder structures agreements 70
  • 7 teams complete the move and consolidation of 100% of document to the new structureteams 70
  • Collect feedback from all users and over 80% responses are positive% 800
Improve MRP information management processes
  • On time delivery increases from 80% to 100%% 10080
  • Inventory stock error reduced from 10% to >3%% 310
  • Production efficiency increased from 40% to 60% of maximum capacity% 6040
Improve new contract management process to save time and avoid unnecessary bureaucracy
  • Review 7 sections of the standard contract to find any potential risks sections 70
  • Reduce time from contract negotiation start to making final decision from 7 days to 2 working daysdays 27
  • Resubmit 12 long-term contracts with documents exchange timeline improvements contracts 120
Improve the process of looking for new store locations
  • Add relevant photos to folders with 17 locations planslocation plans 170
  • Reach out to 5 previous tenants of the locations under active considerationtenants 50
  • Conduct full sanitary inspection in 3 locations locations 30
Improve our scheduling system to avoid being understaffed in peak business hours
  • 80% of shifts have at least 6 employees on duty % 800
  • Reduce overtime compensation expenses from $3000 to $500 or less$ 5003000
  • Coach 5 managers on schedule planning best practices coach sessions 50
(Video) What Are OKRs? Learn the Basics of Objectives and Key Results Methodology

Operations OKR Examples for Teamwork and Well-being

Make the office a desirable place to work
  • Gather feedback from 80% employees on improvement ideas% employees 800
  • Solve top 3 problems identifiedproblems solved 30
  • Confirm improvements in discussion with 10 peopleconfirmations 100
Implement a Learning Management System to improve internal expertise
  • 80% of employees watch at least 3 videos on the platform% 800
  • Develop 5 modules for the basic training program modules 50
  • Coach 17 employees on how to add new internal Wiki articles employees 170
  • At least 20 new Wiki articles are added and shared through internal channelsarticles 200

Operations OKR Examples for Risk Management

Implement a risk management process when choosing new contractors
  • Confirm the scope of work with 5 departmental leaders leaders 50
  • Finalize the process workflow (5 milestones): 1-analyze the risks, 2-research solutions, 3-confirm with the legal team, 4-present the workflow to the departments, 5-enforce milestones 50
  • Analyze risk occurrence patterns with 50 contractors in the past contractors 500

Operations OKR Examples for Cost Optimization

Formalize expenses planning process to save money by purchasing in bulk
  • Reduce the number of ad hoc purchasing requests from marketing from 80 per quarter to 2 instances (in case of emergency)requests 280
  • Negotiate discounted prices with 6 long-term vendors vendors 60
  • Save at least $2000 on recurring expenses this quarter $ 20000

Operations OKR Examples for Interdepartmental communication

Audit departmental meetings and engage in departmental daily routine to evaluate the quality of business operations
  • Audit 15 departmental meetings over the quarter audits 150
  • Get 150 anonymous survey responses responses 1500
  • Document daily FAQs for 7 teams teams 70

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(Video) OBJECTIVES and KEY RESULTS explained step-by-step (OKRs)
  • Company
  • Customer Service
  • Design
  • Finance
  • HR
  • Legal
  • Marketing
  • Non-Profit
  • Product
  • Project Management
  • Sales
  • Tech


What is an example of a team OKR? ›

Top company objectives—OKR examples

Hit company global sales target of $100 Million in Sales. Achieve 100% year-to-year sales growth in the EMEA geography. Increase the company average deal size by 30% (with upsells) Reduce churn to less than 5% annually (via Customer Success)

What are good examples of OKRs? ›

OKR Examples and How to Write Them
  • Meaningfully improve your operating excellence in the next hour. kr1. ...
  • Win the World Cup. Average scored goals rate of 2.0 throughout the tournament. ...
  • Generate 700-meters-per-game passing attack. Pass completion rate of 85%. ...
  • Launch website for freelance consulting.

How do you write OKRs with your team? ›

Team leads: here's how to set OKRs with your team
  1. The team should understand the importance of OKRs.
  2. Start with Objectives, not with people.
  3. Align with superiors before creating Key Results.
  4. Distribute accountability.
  5. Emphasize the importance of contributors.
Mar 31, 2020

What is an example of a personal OKR for work? ›

An example OKR

Train 5 days per week with 1 long run each week. Increase mileage by 5 miles per week. Drink at least 3 liters of water every day. Sleep at least 8 hours every night.

What are the 5 smart goals examples? ›

Examples of SMART Goals
  • Studying. Simple Goal: I need to study more. ...
  • Writing. Simple Goal: ...
  • Reading More Books. Simple Goal: ...
  • Mastering Emotions. Simple Goal: ...
  • Exercising More. Simple Goal: ...
  • Improving Your Diet. Simple Goal: ...
  • Becoming More Productive. Simple Goal: ...
  • Time Management. Simple Goal:
Oct 14, 2022

How do you write OKRs correctly? ›

How to write OKRs: A step-by-step guide
  1. Understand your company goals. Writing effective OKRs starts with understanding your organizational goals. ...
  2. Choose the right tools. ...
  3. Involve your whole team. ...
  4. Write an OKR objective statement. ...
  5. Develop key results. ...
  6. Plan your initiatives. ...
  7. Track them consistently. ...
  8. Celebrate 70%

How do you write a good OKR objective? ›

5 steps to write great OKRs
  1. Step 1: Have the goal conversation, first. ...
  2. Step 2: Prepare draft goals and share them with the team. ...
  3. Step 3: Conduct a team brainstorm to set key results. ...
  4. Step 4: Debate key result ideas collectively. ...
  5. Step 5: Don't “cascade” OKRs down the org chart.

What are some examples for objectives? ›

Examples of objectives include:
  • I will speak at five conferences in the next year.
  • I will read one book about sales strategy every month.
  • I will work with a coach to practise my networking skills by the end of this month.

How do you brainstorm OKRs with your team? ›

You will start in the objective column, don't worry if it is not well-worded at this point. You might add a few objectives there and then refine them as you go through the brainstorming session. Brainstorm objectives for the next cycle. Remember your long term OKRs and how you can make progress toward them.

What makes a good key result in an OKR? ›

Remember, good Key Results have several basic characteristics: They are specific and time-bound. They are aggressive, yet realistic. They are measurable and verifiable.

How do you write OKRs for yourself? ›

How to write personal OKRs
  1. 1 Choose your objectives. Take a moment to think about your mission. ...
  2. 2 Plan the key results. Now you'll need to break your goal into key results. ...
  3. 3 Track your progress. The final and most rewarding part of OKRs is tracking your progress.
Feb 7, 2022

What is an OKR definition and examples? ›

What is an OKR? Definition and Examples. OKRs stand for Objectives and Key Results, a collaborative goal-setting methodology used by teams and individuals to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.

What is objective and key results examples? ›

For example, 'Make a lot of Money' can't be objective, whereas 'Increase Profit by 20%” is an effective objective as long as it is time bound. How are you going to achieve the Objective? The answer is – the key results. Key Results are the tasks that you complete to achieve the larger objectives.

What are 3 good goals for work? ›

10 Examples of Professional Goals For Work in 2023
  • Take a course to sharpen your skills.
  • Learn a new tool (or 5)
  • Improve your public speaking and presentations.
  • Research other departments.
  • Improve team collaboration and communication skills.
  • Build your network.
  • Research a competitor.
  • Get better at time management.
Dec 19, 2022

What are job goals examples? ›

What are examples of typical career goals?
  • Increase professional knowledge and training. ...
  • Increase earnings. ...
  • Improve low-functioning work processes or relationships. ...
  • Have new experiences. ...
  • Attain a leadership role.

What are good examples of SMART goals for work? ›

12 Examples of Professional Smarts Goals for 2023
  • Take a course to sharpen your skills. ...
  • Improve your public speaking skills. ...
  • Research other departments. ...
  • Build your professional network. ...
  • Research a competitor. ...
  • Improve your time management capabilities. ...
  • Boost Leadership Skills. ...
  • Reduce Stress to Increase Productivity.
Nov 18, 2022

What are bad examples of OKR? ›

Another bad OKR example would include Key Results like “Better customer engagement”. Not only is that hard to score, but this OKR is also bad because it's highly subjective. It would mean nothing in the context of setting goals. To make it easier to score, always phrase the Key Results as observable results.

What are three things OKR? ›

Objectives, Key Results and Initiatives

OKRs have three important parts: the Objective, or goal you set, the Key Results which measure your progress, and the Initiatives which describe what you'll do to get there. This all aligns to the wider strategy or vision, usually from the top down.

How do I present my OKR progress? ›

How to track OKRs.
  1. Write qualitative Objectives and quantitative Key Results. ...
  2. Assign percentage benchmarks for each Key Result. ...
  3. Set responsibilities and accountability for Key Results. ...
  4. Share OKRs with your team. ...
  5. Track results on a regular schedule (with calendar reminders). ...
  6. Discuss key learnings along the way.
Mar 18, 2022

What common mistakes you should avoid when making OKRs? ›

6 Common Mistakes to Avoid When Implementing OKRs
  • Too many Objectives. ...
  • Everyday To-Do's as OKRs. ...
  • Set and Forget approach. ...
  • Objectives set are not aspirational enough. ...
  • Creating OKRs in silos. ...
  • Breaking OKRs linked to compensation.

What are two of the most important things you can do in managing OKRs effectively? ›

What are OKRs?
  • Focus and commit to priorities.
  • Align and connect for teamwork.
  • Accountability through tracking.
  • Stretch to achieve the impossible.
Jun 18, 2020

How many OKRs should a team have? ›

We typically recommend setting a maximum of 3-5 OKRs per team per quarter. This is a maximum, not a minimum – it's perfectly appropriate to have only 1-2 OKRs.

How many key results should an OKR have? ›

While the answer is the same across the board, there may be some nuances depending on an organization's size. Simplicity is always key. To capture the ambitions of your organization, you should have a maximum of three Objectives, each with 3-5 Key Results. These should all fit on one or two pages.

What is a good objective sentence? ›

A good objective statement tells the hiring manager the goal of your resume. An example of this can be something along the lines of: “An experienced social media manager with a proven track record of measurable results. I'm aiming to work for a brand focused on social justice initiatives.”

What are the 4 main business objectives? ›

Objectives of Business
  • 3.1 1] Profit Earning.
  • 3.2 2] Market Share / Creation of Customers.
  • 3.3 3] Innovation & Utilization of Resources.
  • 3.4 4] Increasing Productivity.

What are the five 5 common main objectives of firms? ›

Most firms have a basic objective of profit maximisation.
Growth maximisation/sales maximisation
  • Economies of scale. ...
  • Market flooding. ...
  • Limit pricing.

How do you brainstorm a team purpose? ›

5 steps for brainstorming
  1. Prepare the group. The loose structure of most creative brainstorming techniques is essential to their success. ...
  2. Present the problem or goal. ...
  3. Capture all ideas. ...
  4. Share and discuss ideas. ...
  5. Make an action plan.
Oct 1, 2021

Are OKRs for teams or individuals? ›

They're easy to game on an individual level — and probably won't reflect real value added. Objectives and key results, or OKRs, have become one of the most popular frameworks for teams looking to plan and measure the success of their work.

What are individual vs team goals? ›

Individual goals are specific to each employee's roles and responsibilities, whereas team goals are related to strategies that are vital to the team's success. It's important to recognize that there is a difference between individual and team goals, and when managers need to set one or the other, or both.

What's the first question that you must answer when setting goals? ›

We start with a question which is short but powerful: why am I here? It may be difficult to answer but it's important, so take as much time as you need. Answering this question is the key to what Handy and Covey suggest is so critical – our need to make a difference.

What is a measurable key result? ›

A Key Result is a measurable outcome required to achieve the Objective. It contains a metric with a start and target value. Key Results measure progress towards the Objective — like a signpost that shows how close you are to your Objective.

Which three questions should you ask yourself to make a goal specific? ›

Which three questions should you ask yourself to make a goal specific? Where should it be delivered? What do I want to accomplish? Who is involved?

How do you write a personal objective? ›

Make clear objectives that tell exactly what you want to accomplish. Use goals to make big picture statements. Link your objectives to an action: Personal objectives are met when you take steps to achieve them. Instead of general ideas, use an action to define your objective then write the details about that action.

What are personal key objectives? ›

Personal objectives refer to the job-specific goals of each individual employee. They are important because they communicate to employees what is important and what is expected of them.

What is individual goal-setting in OKR? ›

An individual OKR is a goal set for an employee or manager that evaluates success using metrics that are relevant and meaningful to the person. Individual objectives should be specific, time-bound, achievable (or mostly so) and based on the business impact of their work.

What are the different types of OKRs? ›

There are two types of OKRs goal: committed OKRs and aspirational OKRs. Both committed and aspirational OKRs define different purposes and have separate methods to achieve them. If you are someone new to OKRs (Objectives and Key Results), this information can be overwhelming.

How do companies use OKR? ›

Recap on Objectives and Key Results (OKRs)

As we know, OKRs is a goal-setting framework for defining and tracking goals and their outcomes within a business. The Objective is qualitative, and the KRs are quantitative. They are used to focus an entire business around one big, bold goal.

What are goals and OKRs? ›

Goals are the kind of long-term strategy or guideline. They explain what you want to achieve in your organization, and they are usually long-term and global. OKRs are short-term goals (often created quarterly) that are split into two parts: an Objective (the “what”) and Key Results (the “how”).

What are the 3 learning objectives examples? ›

These three types of learning include: Creating new knowledge (Cognitive) • Developing feelings and emotions (Affective) • Enhancing physical and manual skills (Psychomotor) Page 2 Learning objectives can also be scaffolded so that they continue to push student learning to new levels in any of these three categories.

What is an outcome objective example? ›

More specifically, your outcome objectives must refer to observable indicators of program accomplishment. For example, let's say that your desire is to reduce rates of exposure to environmental tobacco smoke. In and of itself it is difficult to see how this might be measured.

What are the 5 objectives? ›

The five key business performance objectives for any organization include quality, speed, dependability, flexibility, and cost. When it comes to business performance objectives you're likely aware that efficiency and productivity are crucial. But how do you successfully achieve these?

What is a team OKR? ›

Objectives and Key Results (OKRs) Define goals and make a plan to measure them along the way. Setting OKRs propels your team to achieve more than you ever thought possible while continuously learning.

What are employee OKRs? ›

HR OKRs (Objectives and Key Results) help HR teams set structured and data-driven goals and help them quantify their results. It provides a framework for establishing human resource objectives, observing key results, and achieving goals within the HR function that impact the organizational goals.

What is a good objective OKR? ›

Effective OKRs represent meaningful change, improvement and growth. They're our priorities for the next 30-90 days. Effective Objectives are meaningful, audacious, and inspiring. Effective Key Results are specific and timebound, aggressive and realistic, and measurable and verifiable.

What makes a good key result in an Okr? ›

Remember, good Key Results have several basic characteristics: They are specific and time-bound. They are aggressive, yet realistic. They are measurable and verifiable.

What are the three important elements of OKRs? ›

Both KPIs and OKRs have three elements i.e. goals, metrics and targets that aid functioning.

How long should an OKR be? ›

Because company OKRs are directional, they usually have a time span of 1 to 3 years. Your company OKRs reflect the 3 or 4 things your organization decides it must achieve in the next 12 months.

How do you set KPI for team members? ›

5 steps for creating KPIs
  1. Establish the context of your KPIs. When it comes to prioritizing business objectives, clarity is a must. ...
  2. Identify your short-term and long-term goals. ...
  3. Define the key metrics of success for each goal. ...
  4. Add KPIs to product roadmaps. ...
  5. Reference KPIs during team meetings.

What are smart OKRs? ›

SMART goals (specific, measurable, achievable, relevant, and time-bound) and OKRs (Objectives and Key Results) are both methods for defining objectives or goals for a project, team, or organization. Over the last three decades, SMART goals have provided a structured method for achieving goals and focusing efforts.


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