Veena Ramakrishnan
December 10, 2019 • 6 min read
Updated on June 14, 2021
Social media audits pose a great opportunity to help you understand the relationship your brand has with its audience. It helps you identify gaps and gives you more clarity on how your brand performs across several social media networks.
Why perform a social media audit?
Social media audits are performed to review your social media profiles, establish what’s being done, and identify gaps to be addressed. This process will help you understand where things stand and where you want to be. Taking the time out to perform a social media audit will benefit you to make more informed business decisions on your future campaigns.
To perform a social media audit, you need to have the right tools to analyze the various facets of your social media profiles. Take a look at the list of tools we’ve put together that come with great analytical insights to improve your social media efforts.
1. Unmetric
We might be biased here, but it’s our blog so we’ll put Unmetric at the top.
Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.
It provides a host of features that will help you review your social media profiles and ease the whole social media audit process.
- You get an array of topline engagement metrics like the number of likes, shares, and comments received on your posts that you can compare with the previous years to see what the year on year change is like.
- Analyze your follower growth and see how many new followers you’ve gained or lost and compare it with the previous years to see if there is a dip or spike during a specific time period.
- Discover which are your most engaging posts, which type of content wins you more engagement, the volume of posts published and much more that you can compare with your competitors to see what the industry average is like.
Agencies can also leverage Unmetric for new business pitches & business development to help clients stay on top of their competition and discover gaps to be addressed.
Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.
| Pricing: | Starting from $1000 per month |
| G2Crowd Rating: | 4.2 |
2. Critical Mention
Critical Mention is an all-in-one platform for media monitoring. Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. This tool helps in establishing some baseline numbers like your engagement score, the number of clicks to your social page, the number of followers you’ve gained, and so on which comes in handy when you perform a social media audit.
Critical Mention’s social media monitoring tool helps you get access to comprehensive coverage on social networks like Facebook and Twitter. The tool also gives you visual coverage on density maps and word clouds to help you spot any emotional extremes. Coupled with the native analytics from Facebook and Twitter, Critical Mention is a powerful tool to assist you with the audit.
| Pricing: | N/A |
| G2Crowd Rating: | 4.0 |
3. Curalate
Content analysis is an important aspect that needs to be analyzed while performing a social media audit. Curalate ensures great content results, promises lower bounce rates, and higher conversions with its array of features. The tool has a showroom feature that allows you to turn any image or video shoppable from your social feed.
This feature helps you collect and organize all your content in one place and tag products that make your content shoppable.
It also has a user-generated content platform that allows you to integrate images and videos from customers, influencers, and partners to help them envision your products in their lives.
| Pricing: | N/A |
| G2Crowd Rating: | 3.8 |
4. Snaplytics
One of the latest content trends on social media that businesses have dived into is uploading stories via Facebook, Instagram, and Snapchat. Snaplytics is a great tool to create and manage stories for Instagram and Snapchat. Using Snaplytics you can create and distribute content, measure the impact, and derive meaningful insights. This comes in handy while performing an audit as it helps you discover a content theme you’ve been following, measure the impact of the content, and see if it’s working or not as opposed to the previous years.
This tool also allows you to repost user-generated content, reply and communicate with your audience within the platform, and much more. You can even understand your best performing content, how new followers find you, and how you perform against your competitors in the industry through their automated analytics feature. In all, this is a great tool to get a deeper understanding of how stories perform on your social channels.
| Pricing: | N/A |
| G2Crowd Rating: | N/A |
5. Trendspottr
Social media never sleeps. There is always a new trend making the rounds on social channels that has to be immediately incorporated into your marketing strategy to keep up with competing brands. That is why you need Trendspottr to help you predict emerging trends, viral content, and key influencers. Using its predictive analysis, it mines through news, events, social media crises, and much more to help you discover emerging trends, avert crises, and stay ahead of the curve. Trendspottr will be of great help with your audit as it helps you not miss out on any valuable industry insights. It also makes sure your content goes out in time and stays in line with the trend.
| Pricing: | Starting from $49 per month |
| G2Crowd Rating: | 2.8 |
6. Kompyte
In the ever-changing social media landscape, the one constant is your competition. Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared to how they stack up against your peers and your industry. Kompyte is a comprehensive tool that helps you capture every change competitors make to their websites, products, and digital campaigns. You even get alerts if there is a price or feature change in your competitors’ product. This helps as part of your social media audit to see if you’re missing out on something that needs to be incorporated into your marketing strategy and also make sure you’re operating at the same pace with your competitors.
| Pricing: | N/A |
| G2Crowd Rating: | 4.5 |
7. Social Mention
Monitoring your social media efforts help you manage and keep an eye out for conversations that are relevant to your business. Social Mention is a great monitoring tool that allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. All of this is useful for a social media audit because it helps you discover the context in which your brand is being talked about which in turn will help tweak your content strategy and avert a crisis if one should arise.
The tool aggregates user-generated content across several social media properties into a single stream of information. Social Mention monitors over 100+ social media properties like Twitter, Facebook, YouTube, and Google among others.
| Pricing: | Free |
| G2Crowd Rating: | 3.2 |
Conclusion
By performing a social media audit, you can stay on top of your online presence and optimize your social media for better success. The tools we’ve listed above will help you do that and more. Based on your needs and what fits your budget best, you can take a call on which one of these tools will boost your performance on social.
If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!
See how Unmetric Analyze can help with your social and engagement strategy.
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FAQs
What are the tools of social audit? ›
- Discovery. Audit & Consultancy Strategy & Planning Content Review Audience Targeting.
- Launch. Creating Content & Assets Organic Social Paid Social.
- Optimise. Remarketing & Retargeting Influencer Marketing Cross Channel.
- Manage. Audience Management Campaign Management Reporting.
Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions — and measure the performance of actions based on those decisions through social media.
What does Hootsuite tell you? ›Hootsuite Insights is a powerful enterprise-level social listening tool that doubles as an analytics tool. It goes beyond Hootsuite Analytics, tracking your earned social mentions so you can measure social sentiment and improve customer experience.